Publicity Tips for the Real World

3 Costly mistakes to Avoid when choosing a Marketing Firm

2009-09-11T14:46:00.000-07:00

1. Don't sign up with the first firm you find on the Internet. Shop around. See what's out there and make sure that you find one that is going to fit your business. Make a decision based on their interest in you and your product and which firm will be able to help you grow. Also make sure that they will fit your budget.

2. Don't base your choice solely on price- cheaper doesn't mean better. If you have a low budget, consider choosing a firm that focuses just on publicity and PR methods to get the word out about your business. Don't choose one where advertising is their main suggestions. That will cost you!

3. See if the firm you choose is interested in working with you for the long haul. Find one that will not only tell you the best way to expand your business, but one who will implement it as well. New strategies should be part of their monthly commitment to you!

It's important that both parties work well together to achieve all the goals needed. Choose wisely and get the best return on investment you can!

Things to keep in mind when designing a website

2009-08-12T09:25:00.000-07:00

It's the responsibility of every web designer to be aware that not everyone out in cyberspace has the latest in software or hardware products when they surf the net.

There is a large segment of the population out there that only have the basics when it comes to viewing websites. That being said, when you design your website you need to be aware that many of your target markets might not have the appropriate plug ins to view your site.

Sites built primarily with flash are in danger of losing clients, simply because their prospective client's computer won't download the software.

This happened to me the other day. For some reason my computer wouldn't let me manually install a flash player, so when I typed in a specific website hoping to do business with them, low and behold their site was all in flash and I couldn't see or navigate through their site.

The Result?
I clicked off of their site, went to the next website on my list and found a site that wasn't completely dominated by flash. They gained a client.

Websites that are designed for everyone, that have a balance of bells and whistles and that serve your business are far better than ones that have all the latest in gadgets.

At OutRight Communications, we deliver website quotes based on what you need, but we also employ logic when it comes to reaching your target market. The last thing we want is for you to lose prospective clients when you could be signing them up!!

At your Beck and Call

2009-07-15T15:15:00.001-07:00

How many times have you been in the middle of a project- focused and deep in thought when the phone rings and it's a client or customer who needs you right that very second? What do you do?

When you run a business it's very important to decide how much time you can devote to your clients and when that time is to be given. If you are in the middle of something very important, don't be scared to tell them " I'm sorry but I'm going to have to put you on hold or call you back." So many business owners feel bad about saying those words and get worried that because they don't jump for their clients,that they will lose them. When you run a business you need to be the one to decide your schedule, especially if you are juggling many clients at once.

So what can you do to make your clients know and understand that your time is just as important to them?

Put processes into place for answering emails- perhaps setting it up to check every 10 minutes or so, that way you aren't distracted when you are working. Emails can usually wait to be answered. You can even decide to just check them every few hours, when you need a break from the project you are working on. And prioritize them. Often a client will send an email, and then realize they forgot to mention items. The next thing you know you have five emails referencing the one item they wanted to talk about. Sometimes it pays to wait.

Let your clients know that you are taking time out to set up meetings just for them. If they miss the time or don't show up, offer to reschedule. But keep in mind that you need to determine when the meeting can take place. This is your business, you need to keep control of the time that you are investing.

Let your clients know that you might not get back to them until the next day. If they need a project done immediately let them know that you may be adding a "rush" charge to their invoice because they may have had to bump other clients.

Give your clients as much advance warning as you can about upcoming vacations and who to contact so they aren't left wondering what is going on when your emails go unanswered.

We have all become slaves to technology. Every time the email alert beeps or the phone rings we are desperate to jump on it, just in case we miss something.

It takes 20 minutes for your brain to reset itself after it stops to open an email or answer the phone. That time can add up.

It's okay to go at your own pace. You will have better service and quality if you take the time to work in the best manner that suits you and your employees.

25 Killer Websites & Web Services for Business

2009-06-30T09:09:00.001-07:00

25 Killer Websites & Web Services for Business

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Personal Publicity

2009-06-25T11:47:00.000-07:00

Remember back in high school when you wrote your first resume?

It was a nice, clean, well formatted list of what you had accomplished in your working life thus far.

So does your resume with updated accomplishments still look the same as it did all those years ago?

If it does you might have a problem.

With the digital age comes the ability to have a much stronger resume. Instead of simply listing what you’ve done, you can now maintain a portfolio of work with ease. Your resume and portfolio reflect what you have successfully accomplished, and can include any media you may have garnered and some examples of your work. Avoid flash without substance but use digital mediums to show instead of tell your prospective employer the benefits of hiring you.

At OutRight Communications we write and edit comprehensive resumes, and CV’s to compliment any portfolio. If you want to have it done right- call us.

OutRight Communications is a marketing, design and PR firm that can skillfully craft your public image. Our team works together to ensure that your message is delivered to the public, whatever your message may be. We specialize in long term image crafting, publicity, web & graphic design, press releases & media interviews, author services & book publicity, media buys, and creative writing. Get in touch today to solve your media problems!

Publicity Tip - Embrace your fans

2009-06-19T12:29:00.000-07:00

The internet has completely changed economic thought. And not just in a grand, hyperbolic sense. There is a fundamental shift when a company begins to sell its products online.
A brick and mortar company is bound by the limits of its storage capacity. It can’t sell 500 000 cds because it can’t afford to have 500 000 cds on hand. This is an undeniable fact. But if you move online, you can exploit a limitless amount of inventory. Since buyers expect to wait a day or so for shipping the product, you can store those cds in a cheap warehouse. It can cost money to have a single cd under the bright lights and watchful eyes of a salesman in a store, but mere cents in simple warehouse.
The Long Tail by Chris Anderson goes into depth about what if means for the future of businesses. If you want your business to flourish in the digital age, I’d recommend this book. The general gist is this – as we move forward, the brick and mortar stores simply won’t be able to compete with the online retailers’ endless stock and cheap pricing. Instead of economics based on scarcity, it’s economics based on abundance. Chris goes over what it means from the supply chain end and what it means from the consumer end, but he doesn’t have the chance to cover the impact it has on the marketing.
So what does this change mean for you?
You need to work on marketing your product with more than ads. Ads should always be used in addition to an actual marketing plan. Online sales are generated by the most trusted and most publicized by fans of the product. That’s we why suggest embracing your fans. Try utilizing a message board, a testimonial form for them to fill out, exercise your social media tools and use publicity. Show off the satisfied people who are urging everyone to buy what you are selling. People are passionate about what they spend their money on. Let your fans work for you and give them the tools to help sell your company.

OutRight Communications is a marketing, design and PR firm that can skillfully craft your public image. Our team works together to ensure that your message is delivered to the public, whatever your message may be. We specialize in long term image crafting, publicity, web & graphic design, press releases & media interviews, author services & book publicity, media buys, and creative writing. Get in touch today to solve your media problems!

An every day question list

2009-06-16T10:02:00.000-07:00

Losing the big picture isn’t fun. Spending your days chasing clients you don’t want, readers that won’t buy your book or sending emails that lead to nothing will suck the soul from your business in a hurry.

If you can answer these positively every day, things are going to be going well

Why am I doing this? How will this help me sell my product? If you don’t have a good answer, stop and move on to something else.
Is this the correct long term plan? Are all my actions geared towards the best long term results?
What can I do today that will help make me a house hold name tomorrow?
Spend a moment to remember who your target clients are. Are you consistently working to attract them?
Remember what makes your product unique and focus on that area

4 questions, one focal point. It's all you need.

OutRight Communications is a marketing, design and PR firm that can skillfully craft your public image. Our team works together to ensure that your message is delivered to the public, whatever your message may be. We specialize in long term image crafting, publicity, web & graphic design, press releases & media interviews, author services & book publicity, media buys, and creative writing. Get in touch today to solve your media problems!

What we're reading

2009-06-11T08:40:00.000-07:00

As a follow up to our previous post on Staying Ahead of the Curve, here’s a list of what I’m currently reading to do just that:

The Strategy Paradox by Michael E. Raynor

An excellent book, although very dry at times, about how companies should be planning for the future. Filled with information for all levels of management and employee, it’s a great read if you want to know how to plan for the future. The key point is that what makes a business successful, its innovation, risk-taking and going against the status quo, is the same qualities we find in unsuccessful businesses. Shows us how to balance risk taking and mediocrity so we end up producing the mp3 player instead of the mini-disk player while giving you ways to avoid this.

Small is the New Big by Seth Godin

A nice collection of musing by the godfather of digital marketing. Filled with blog posts, Seth covers many issues, some important, some not on marketing and running a business. Not a cover to cover read, but a great book to have handy for some tidy inspiration

Theodore Rex by Edmund Morris

Re-reading my favorite book on one of my favorite Presidents. Morris spins this biography to the point where you’d swear you were reading a fictional tale. And you have to love how Roosevalt is the last president to ever knife a cougar to death. He was also the inspiration for teddy bears. All in all, it’s a great book to learn some history and the writing style is simply incredible for a biography.

Pygmy by Chuck Palahnuik

Following in the lines of many incredibly different books, Pygmy doesn’t disappoint. Written in a very, very strange manner, Pygmy is a fun read once you get used to the wordings. Another great book by Chuck.

OutRight Communications is a marketing, design and PR firm that can skillfully craft your public image. Our team works together to ensure that your message is delivered to the public, whatever your message may be. We specialize in long term image crafting, publicity, web & graphic design, press releases & media interviews, author services & book publicity, media buys, and creative writing. Get in touch today to solve your media problems!

Lebron James, Kobe Bryant and poor strategy

2009-06-09T08:22:00.000-07:00

Why it’s important to never put all your eggs in one basket

This years NBA finals had a potential dream match up for the NBA. With the favorites to meet in the final being the leagues two biggest stars, marketing execs were drooling at the chance to put these two at the forefront. These two athletes, Kobe Bryant and LeBron James, are constantly rated as some of the worlds most famous individuals, recognized in all corners of the globe. They commanded immense amounts of extra security at the Olympics; they have both been featured in documentaries, books and on more magazine covers than one could conceivably count. Since both teams were heavily favored to meet in the finals and breezed through the first few rounds, the ad campaigns started early. Nike, Vitamin Water, ESPN and even the NBA itself started to promote this “dream” match-up. Everyone with a vested financial interest had decided that the Lakers and the Cavaliers would be meeting in the finals and they all hedged their ad campaigns on this. Unfortunately, sports don’t go to script that nicely and LeBrons team never made it as far as everyone thought they would. When the Orlando Magic, led by fellow Olympian Dwight Howard, ran up against the Cavilers, they were victorious in a mere 6 games. This led to having just Kobe in the finals, facing an Orlando team that no company has been running ads about.

Nike and Vitamin Water, two companies who have become synonymous with great ads for the world of sports, failed terribly this time around. The two companies hedged all their campaigns during the most watched games of the year around a possibility. Yes, it was a likely one, but far from a guarantee. Now these companies are scrambling to get out relevant ads as well as doing some damage control over their lack of anything Orlando Magic based.

It’s important to position yourself to take advantage of likely events, which Nike did in this case. Both Kobe and LeBron are Nike spokespeople and Nike knew they would be selling millions of shoes if the two made the finals. The ads were in place, both on Television and on websites to make sure everyone watching basketball knew that the two people likely squaring off in the finals were Nike men. Unfortunately for them, they are now stuck with the fact that they backed the wrong horse. Orlando’s all-star Dwight Howard is an Adidas man and Adidas simply stop placing ads featuring him because they too believed the James-Bryant Hype. This isn’t the first time this type of failure has happened in the sporting world (see Dan vs Dave with Rebook and 19-0 with the Boston Globe) but no lessons have been learnt. Now millions, if not more, have been lost. Again.

It’s a very simple lesson too, a cliché we all learnt when we were young – don’t put all your eggs in one basket. It’s fine and quite advantageous to put more weight on the future you see as most likely, but if your campaigns are based on something as unpredictable as the sporting world, make sure you spread your eggs out. Adidas didn't even bother competing with this idea and has completely blanked on running ads for the superstar who took down James, Dwight Howard. And when you're buying into your competitors hype machine, that's never a good sign.

But for a company as big as Nike, it’s ok to take a big risk and fail occasionally. But for a small company, this type of error can be devastating. So next time you’re reviewing your marketing, think about what you’re relying on. Make sure you are relying on things that will come true. It’s true that you can always bet on death and taxes, but you can also always safely bet on sunshine in July, snow in February and hockey year round in Canada. You can’t safely bet on the publics’ opinion regarding politics, the shape of the stock market or the hotness of a celebrity. There are times for taking big risks as a business owner, but make sure you have some control of that risk. And unless Nike was going to give James some better teammates, they had no control.

OutRight Communications is a marketing, design and PR firm that can skillfully craft your public image. Our team works together to ensure that your message is delivered to the public, whatever your message may be. We specialize in long term image crafting, publicity, web & graphic design, press releases & media interviews, author services & book publicity, media buys, and creative writing. Get in touch today to solve your media problems!

A Case Study in Terrible Advertising:

2009-06-03T09:41:00.000-07:00

All too often, we see ads that were based on a great idea, but then executed terribly. Coors Light recently put up a new billboard on my way to work. It’s the same design they’ve been running for a long time now with a frosty beer can on the right, and a witty saying on the left. This month’s witty saying? “You’ve just been poked by an Ice Cold Beer”.

I can picture the 50 year old Ad execs of Coors now… “I know! We will run an ad making a reference to that popular FaceBook site! Kids love that place!” Correct they were. Kids of all ages do love that place. FaceBook has been a massive success and leveraging an ad campaign with reference to it is almost a sure fire hit. Unfortunately, they referenced one of the worst things about FaceBook.

The Poke feature on FaceBook is ridiculed in the majority of social circles, mocked by internet commentators and is generally frowned upon by the users of FaceBook. Site users have made valiant attempts to rid the site of this feature, calling it “childish, lame and a waste of space.” The only thing keeping it alive is FaceBook’s stubborn love of their original project. This isn’t anything I would want my brand referencing in a positive light. With a little more research and a little more time spent talking to actual FaceBook users, and Coors could have had a much stronger advertising campaign. “Get poked in real life” is a much better reference than “I’m the creepy guy who pokes people late a night” (on FaceBook of course).

Grow Your Market Share

2009-05-28T08:38:00.000-07:00

The doom and gloom newspaper writers and anchormen want you to believe that you have no hope against the economic down turn. That there is nothing you can do but grab onto something solid and hold on. They are wrong. Very, very wrong. For the wise, far-sighted, strategic business owners, this slow down is a blessing. Why? Because you can be smarter than your competitors. Market share is up for grabs, it's time to position yourself properly.

Many businesses are slashing their marketing budgets, filling the airwaves with horrendously poor ads. This illogical response to declining revenue has opened the door for you. Instead of cutting your budget or allowing an ad that looks cheap to represent your business, it's time to develop your brand. Take the step and allow professionals to manage your public image. Put a stop to the terrible ad campaigns your near-sighted competitors are doing and remember that your brand image is with you for the long run. Here in Edmonton, radio stations are struggling to sell ad space, something that should never be happening! Use your marketing budget wisely and get your name out. Expand your marketing to make sure your business is always growing. Becoming a house hold name means you'll always be busy. So why are you not taking steps to become a house hold name?

Watching an hour of T.V makes this point very easy to see. Corporate giants like Apple, Microsoft, Nike, Disney and McDonalds are producing the same high quality ads they always have been. The leaders of those companies know that everyone is weaker right now, which means market share is up for grabs. By promoting yourself with high quality ads, you can stand out much easier during a recession than during the boom years. If your competitors have cut their ad budgets, you have the opportunity to capture the market. Now is the time to make yourself a house hold name, when your competition can’t compete.

What do you mean growth doesn't last forever?

2009-05-26T08:15:00.000-07:00

Everyone who has had their doors open over the last 5 years has felt the great joy of expanding and growing their business. Unfortunately, due to no fault of your own, that growth has likely stopped. But, instead of passively blaming greedy Wall Street suits while allowing your business to stagnate, take advantage of the down turn. Many great leaders have spoken of turning an obstacle into an advantage and now it's your turn to do just that.

Take this time to re-set the foundation of your business. If you overstretched yourself during the boom years, take this time to re-establish yourself around your home base.
Get market research done to ensure your ads are reaching your target market.
Re-connect with your best customers; establish a relationship that will help both of you prepare for sustained growth.
Take this time to make sure your business is running as efficiently as possible.
Design new ways to distribute, manage, or create your product.
If the days at work aren't as busy as they used to be, take advantage of the slow times by networking with others in the field, fix bridges you may have burnt in mad attempts to get that order filled during the boom.
Create and establish a public image that ensures your phone will never stop ringing, boom or bust.

You couldn't do those things doing the boom, but you sure can now. A recession is not the end of the world. It's an opportunity to re-set your business for growth in the years to come.

Beating Goliath

2009-05-19T08:50:00.000-07:00

Malcolm Gladwells latest article for the New Yorker is, like everything else that flows from his finger tips, a golden piece of literature. The incredibly successful author of The Tipping Point, Blink and Outliers recently jumped into the land of the underdog. His article uncovers a fascinating trend.

- Political scientist Ivan Arreguin-Toft has studied every war fought in the last 200 years that featured an overwhelming military favorite. As predicted, the favorites won in over 70% of the wars. But what makes his study worth mentioning, is that when the underdog embraced their weakness and chose unconventional strategies, they won. Convincingly. In fact, over 60% of the time, when the underdogs did what only the underdog could do, they won. This trend is not limiting just to the battle field, but is similarly found in sports, software engineering, and other games of strategy.

So what does this mean for you?

Well, there are two messages you can take home from this article.

1) If you are the little guy on the block, you can win. In fact, if you welcome the opportunities that being the underdog presents, odds are you will win. You just have to have more passion, more drive, and a stronger commitment than the big guy.

2) You must do things differently than the Goliath. This matters most to marketing. Goliath is known by everyone after they watch their first hour of T.V and spend a day reading billboards. You have to be creative with your media presence. Don’t fight Goliath by using T.V ads and radio placement, hit them quietly. Use local events, the internet, and the press as your key weapons in battle. Embrace viral and guerrilla marketing tactics. Allow your inner David to take charge and take down Goliath, one step at a time.

And if you get discouraged remember you don’t become a giant without spending time as the small guy first. McDonalds, Starbucks, and Blockbuster all started out as local Mom and Pop stores. Produce a quality product while using effective marketing and one day you’ll be fighting off challengers.

Staying Ahead of The Curve

2009-05-12T11:43:00.000-07:00

I have never let my schooling interfere with my education
- Mark Twain

Mark Twain said and wrote a lot of great things, but none of them resound with businesses today quite like this one. The Internet has fundamentally and drastically changed the way the world works, yet most of us received our education in a pre-Internet world. Have you taken the time to learn how to grow your business using the Internet?

Reading books and blogs about this new, digital business age can help turn your project from small to huge. Taking the time to learn how to grow your online presence and attract clients and readers without using traditional advertising, can save your budget and create a ripple effect of growth.

Make it your goal to spend a couple of hours every week to not only keep up to date on your industry, but to also take the time to learn what you didn’t learn in school. Go get your http://www.sixmonthmba.com/. Learn about becoming more productive through www.lifehacks.org. Step into the minds of New York Times best selling authors and Internet gurus at http://sethgodin.typepad.com/ and http://www.thelongtail.com/

The business world is constantly evolving; shouldn't your education be as well?

Mark Guest is the director of Social Media for OutRight communications

OutRight Communications is a marketing, design and PR firm that can skillfully craft your public image. Our team works together to ensure that your message is delivered to the public, whatever your message may be. We specialize in long term image crafting, publicity, web & graphic design, press releases & media interviews, author services & book publicity, media buys, and creative writing. Get in touch today to solve your media problems!

Inspiration Injection

2009-04-15T11:25:00.000-07:00

We’ve all been there.

This nagging project is on your task list, yet you are STILL looking at that blank screen or page with no ideas in sight. Sure, a brilliant idea MAY pop into your head at 3 a.m. – but deadlines can’t always wait!

Here are some techniques to spark creative ideas, ready for when YOU need them:

Brainstorm without boundaries. Sketch ideas. Let your mind wander to extremes, and write everything that comes to mind – good, bad or ugly. Sometimes even a bad idea can be the catalyst to a GREAT idea.
Take a mind-vacation. Like the watched pot that never boils, great concepts often can’t be forced. Take a break. Call a friend to chat about her day, bake a cake, work on another project, go for a walk on the beach, … Take your mind off the task at hand by working on something completely unrelated, and the solution may pop out at you!
Adjust your perspective. After a break, take a fresh look at the project. Putting yourself in the shoes of someone perceiving it for the first time can often shed new light on it. What does the new perspective show you?

Now, tackle that project!

The right space to create

2009-04-03T12:14:00.000-07:00

Whether you are in an office setting, or setting up shop at home, having the right space to create is incredibly important. You might not think that when you are setting up your computer and desk that it is going to make much of a difference in your productivity, but it is amazing how your work can be affected by the placement of a monitor or laptop- especially if they are in the wrong places.

You don't have to be a believer in Feng Shui to realize that facing a window is much nicer than facing a wall. At OutRight Communications, our business is built on opening the creative mind to all kinds of stimuli, and if the space we are in doesn't help us write and design- then we don't have a business!!

So take a little time to really think out your floor plan and how you want your business to run. Simple things like making a change to a wireless keyboard and mouse so you feel less constricted is one way to feel a little more freedom from your computer. Placing plants (real or fake) around you, or having a favourite inspirational poem in front of you can keep you focused and energized to work.

And most of all- don't eat your lunch at your desk!! Resist the temptation to work on your lunch break. You need that time to step back and out of your work- both your brain and body will thank you!

OutRight Communications is a marketing, design and PR firm that can skillfully craft your public image. Our team works together to ensure that your message is delivered to the public, whatever your message may be. We specialize in long term image crafting, publicity, web & graphic design, press releases & media interviews, author services & book publicity, media buys, and creative writing. Get in touch today to solve your media problems!

Auxiliary Revenue for your Business

2009-03-24T11:06:00.000-07:00

Have you ever considered writing a book, an e-book, recording an audio cd or hosting a tele-course? How about giving speaking presentations about the topics your business offers?

Even though you are in business to sell products or services, have you thought about alternative ways to generate auxiliary revenue?

Having a product that is an extension of your current business can be very lucrative. It is also another way to get out in the public, without requiring extensive work. At least after the initial creation of the products are mapped out. Just by simply adding them to your shopping cart on your website can generate interest and make it easy for prospective clients to see all the products you produce. You can then ring in the sales while you’re sleeping!

So come on – make a list right now of all the possible products that you can develop today and start making more money!

What to look for in a Book Editor

2009-03-18T08:26:00.001-07:00

They say that you will either love or hate your book editor, but regardless of what you feel, you need to work with one. That editor can be a freelance editor, an agent, someone who works for a publishing house or a writer in residence. Editing requires a variety of skills and knowledge to keep up with the latest trends and house styles that are offered, but no one can really pin down what might make one editor better than another. Similar to the creative writing process, the end result comes down to your personal relationship with that editor and what your goals are.

Whatever you write, it is really important to have someone edit or critique your work. You need to develop a thick skin and learn to take the criticism. You don't always have to agree with their comments, but you must try to separate yourself from your personal and emotional ties to the project and be open minded to change. Another set of eyes can make the difference between publication and your work sitting in a drawer somewhere.

At Outright Communications our editors not only work on book manuscripts, we also edit resumes and curriculum vitae, ad copy, web copy, media and speaker kits, press releases, press pitches, brochures, and marketing and publicity plans.

We have the patience, a high capacity for detail, and the inspiration it takes to complete projects on time and to the client's specifications.

Working on book manuscripts is exciting for us because we build a relationship with the author and we get to play a hand in the final outcome of someones imagination. If you have a manuscript that you would like us to look at, by all means give us a call- it is a solid investment!

Whatever your project might be- small or big- give us a call 780-406-8045

OutRight Communications is a marketing, design and PR firm that can skillfully craft your public image. Our team works together to ensure that your message is delivered to the public, whatever your message may be. We specialize in long term image crafting, publicity, web & graphic design, press releases & media interviews, author services & book publicity, media buys, and creative writing. Get in touch today to solve your media problems!

New Facebook Page!

2009-03-12T14:08:00.000-07:00

Check out OutRight Communications at our new Facebook page for all the up to minute marketing and design news. Add us as a friend and be the first to hear about our great events and workshops!

The Perils of Self Publishing

2009-03-05T08:09:00.000-08:00

At OutRight Communications we receive a phone call every few days from someone who has self published a book, placed them in a few stores on consignment, sold a few through the internet, and who have even done book signings, only to see sales stall and publicity come to a standstill.

Unfortunately, the majority of self-published authors call us after they have already invested thousands of dollars in printing costs, so their frame of mind is usually one of panic, not practicality.

At OutRight Communications we strive to help all authors, however there are some important things you need to know about self publishing:

1. If you went ahead and published without a marketing or publicity plan- you need one ( we can help you with that)

2. If you are having problems with trying to find a distributor that will take a single title there are alternatives ( we can guide you in this process)

3. The book selling pattern is much like climbing a mountain- you go up it strongly, hang out a little at the top, then slowly make your way down to level sales. This is in all aspects of publishing but how long you stay at the top will depend on the direction you've chosen with your publication ( we can help you here)

4. We cannot lower the costs you've incurred, however we can give you solutions and suggestions on how to avoid making further marketing errors.

At OutRight Communications we want authors to succeed in their ventures. Give us a call today to find out how.

780-406-8045

OutRight Communications is a marketing, design and PR firm that can skillfully craft your public image. Our team works together to ensure that your message is delivered to the public, whatever your message may be. We specialize in long term image crafting, publicity, web & graphic design, press releases & media interviews, author services & book publicity, media buys, and creative writing. Get in touch today to solve your media problems!

Google changes Publishing

2009-02-24T12:57:00.000-08:00

Keeping up with the world of books is tough enough without some class action suit pushing traditional publishing into digital space. The effect of a new settlement with Google will essentially change the rules of copyright between the company and publishers and authors across the world. This lawsuit brought against Google in 2005 by the American Authors Guild, book authors and several American publishers was settled this week- and the ramifications are going to mean some reading up on the world of book publishing and book promotion!
( For the complete story please check out Grace Westcott's article in the Globe and Mail on Googleopoly- Feb 21, 2009)

So what does this mean for the average author? Well if your book was digitized before May 5 , 2009- with a U.S copyright which includes Canadians your check might soon be in the mail after you fill in all the paperwork- and there is alot so don't waste time!

In regards to promotion, after all of the dust settles it will change publishing, but the overall approach to book publicity will simply have to adjust to the new rules. If every consumer might be able to preview parts of books free of charge, or view them with a small purchase- or worse- be able to cut and paste parts of books to wherever you want. That might actually help book publicity. The new database that Google is offering is staggering and all book promoters are going to have to do their homework to keep up with the implications of this new massive digitization of books.

Of course the publicists at OutRight Communications are always on top of these groundbreaking decisions- so stay tuned for the latest news- and sign up for our e-zine!

Kindle 2 Ignites Questions about Book Publicity

2009-02-19T13:58:00.000-08:00

Even though Amazon's new wireless reading device Kindle 2 won't be available to Canadians for awhile, how do book promoters keep audiences interested in their authors hard copies?

Kindle 2 and other wireless readers like Cybook are just the latest products in the e- book revolution that are changing the way books are being read.

There is something a bit strange about having to recharge a book, and there are benefits to certain segments of society, but it does present challenges for book promotion and publicity. Now it's just not a question of putting your book on the shelf, how can you publicize a book when it's wedged in between the newspapers, blogs, and magazines on the Kindle 2?
At OutRight Communications, we understand that the face of publishing is changing and that the old marketing plans and tricks of the trade are becoming as outdated as quickly as the paper they were printed on.

Authors now need to look to new ways to promote their books with viral campaigns and more unconventional methods to get people to download their work and keep coming back for more. That is if you can even be chosen to have a place amidst the New York Bestsellers. Mid list authors are the ones who will pay a price for this movement in technology.

Hiring a book publicist who understands the industry and who can focus on one book at a time is going to be a necessity. It will also free up time from researching the most effective publicity methods to use.Letting a publicist do that work will mean that they also have the resources and connections to come up with the right way to market the product.

If you are interested in discussing what might work for you, our book publicity services include a non-fiction literary agent, and book publicist services, book tours, booksigning and launch coordination with bookstores. We also offer unique insight to the world of e-books on the internet.

OutRight Communications Sponsor of the Get Publishing Conference 2009

2009-02-10T13:02:00.000-08:00

OutRight Communications is proud to be a sponsor of this years Get Publishing Conference 2009! We are also presenting an interactive session called How to Market your Book: You've written a book- now what?

Hear directly from our marketing and design experts on ways to maximize your books potential. Our panelists will answer your questions about finding an agent/publisher and marketing your book, showcase winning book strategies; and we will specifically to five randomly chosen proposals.
For a chance to be one of the five, send a one page book proposal or marketing plan to info@outrightcommunications.com

At our workshop you'll receive valuable tips and and discover dos and dont's for making your book a lucrative venture.

We are looking forward to seeing and meeting all the wonderful writers and publishers that Edmonton has to offer!

Book Expo Closes- Pressure on Authors to Promote their books Rises

2009-02-06T13:12:00.000-08:00

Book Expo Closes- Pressure on Authors to Promote their books Rises

With the closing of Toronto's Book Expo Canada by Reed Exhibitions, the pressure is on the authors for book promotion.
With so many books and only a handful of book publicists at each of the large traditional publishers,authors are now looking for alternative ways to get the word out about their product.

Many Traditional book trade shows are now in jeopardy as publishers downsize to pull the focus on their own literary events, and smaller book publishers are feeling the pinch in their marketing budgets.

That's where OutRight Communications can fill the gap. By outsourcing book publicity to our company, publishers and authors can benefit by receiving individualized attention to their books.
OutRight Communications is now offering the most complete author services in Canada from manuscript development to editing to putting a deal on the table with a publisher.
Not only that, but we offer a personal book publicist, full book promotion, the booking of tours, and we'll even drive the author to their book signings!

With venues like the Toronto Book Expo closing- authors are going to need to take a really close look at their marketing plans to ensure that their book doesn't die on the shelf.

Check out our new services including our partnership with a non-fiction literary agent!!

Weather the Storm- How to Succeed through an Economic Downturn

2009-01-16T12:06:00.000-08:00

With all the negative publicity going on in the world about the economy, it’s difficult not to get depressed. But don’t let it get you down so much that you end up sitting around watching businesses fold around you waiting for your turn. Don’t wait to see what might happen, now is the time to be positive and focus on gaining new clients.

Before launching OutRight Communications, I was laid off from my job as a Marketing Manager at a magazine publishing company. They had ceased their publication and I was expecting my first child. At the time, I thought all the doors to new opportunities had suddenly closed. That situation eerily relates to the current economy with employee lay offs and businesses closing their doors. What do you do when it seems so bleak?

Back then, I thought no one was going to hire me with my continually expanding stomach. While I went through the motions of applying for jobs and going to interviews, I was also trying to conceal my situation. Now that I look back, I wonder what I was thinking. The chances were slim that anyone was going to hire me in the position that I was in.

Then it came to me! Develop myself as a person and get back to doing what I did best. Marketing. So I took the plunge and opened a home-based marketing and design firm, OutRight Communications, so I could spend time with my little one.

And you know what? I got through that tough time. I’m not saying it was easy, but it was a risk I needed to take. Now four years later with my second child almost 8 months old, the business has moved out of my home, into an office location, and I now have 4 full time and 3 part time staff. The business is a success!

My advice? Weather the Storm. Start thinking big and NEVER give up! Develop yourself and your skills and talents, grow your business, take calculated risks, and face challenges without fear. Most importantly, have a positive outlook for the future, no matter how bleak it may look. Don’t ignore what’s happening in the real world around you, just be practical, and make good choices. That’s what life AND business is all about!

This year, I’ve made it my mission to make this year the best year that we have had yet in business. Realistically, can this happen with the way people are tightening their purses while they wait to see what happens next with the economy?

At this point, it’s anyone’s guess. But, as long as I have BIG goals and stick to them– anything is possible, right? How do I plan on making this happen?

By adapting my business practices and looking at fresh ideas and tactics.

I’m focusing on how to reach customers who

1.) Can’t afford our services and 2.) Don’t want to outsource marketing and design activities, and who instead want to do everything themselves.

Why am I going to do this? So I can show others how to do things the ‘right way’ so they come to us BEFORE they try to do all their projects themselves and become frustrated and angry at the wasted hours and extra costs– all because they thought they were going to save money.

One of the ways we will reach these types of individuals is through our Do-it-Yourself Interactive Workshops, speaking engagements, and by teaching courses at colleges, conferences, and universities.

As one component of our overall marketing strategy, we will be targeting a market that may not have otherwise invested money with us.

Other avenues we are exploring include sponsoring events, seeking like-minded partners, and joining memberships that our primary target audience is present at, using the media and article submissions to get the word out about our firm, and finally, spending time on our company marketing on a regular basis.

Don’t forget- customers need you now more than ever so their businesses will survive. As a business owner, you must be proactive- not reactive. Steal the market by doing as much marketing for your business as possible. While your competition is putting a pause on marketing waiting to see what ‘might’ happen- this is your chance to make it big!

If you need help with marketing your business contact us at: 780.406.8045.
Visit: www.outrightcommunications.com and sign up for our E-ZINE for marketing tips and for our FREE Report: 5 Simple Strategies for INSTANT Exposure!

Agents and Publicity- the perfect combination

2009-01-09T13:20:00.000-08:00

So this week we are thrilled to announce that we are now partnering with Brian Wood, a Literary Agent from Vancouver. Never before has book publicity, marketing, and design been combined with the skills of a literary agent to help writers and authors those final steps into the world of publishing.

Now OutRight Communications can offer something to writers that hasn't been done before- all the steps to take from the printed word to a deal on the table.
Some of Brian's latest books include:

Memphis Blues BBQ, Whitecap ( April 2008- and was #1 on the BC bestseller list for over 3 weeks- and has now sold out it's first printing)
Where People Feast: Arsenal Pulp Press- April 2007
Why the Leafs Stink: Al Strachan, HarperCollins- August 2009
Crazy Hockey Dad: Bob McKenzie, John Wiley- September 2009
A Life in the News: Tony Parsons, Harbour- October 2009

Brian's specialty is non-fiction and he's very excited about working with the team at Outright Communications, and we reciprocate the feelings.

2009 is a bold new year for the world of books and business. Make sure you join us:
Sign up for our new e-zine at www.outrightcommunications.com!

Missing a Piece of your Marketing Puzzle

2008-12-19T09:03:00.000-08:00

Missing a piece of your marketing puzzle?
It’s not a stretch to say the marketplace today is tough, and you need to stand out from the clutter… What if the factor that made you memorable was something NEGATIVE? Is that a good thing or bad?

As Creative Director for OutRight Communications, I’m always on the lookout for something that catches my eye. On the hunt for a new DVD yesterday, I was flipping through a bin of movies, and came upon one that instantly caught my eye – but not in a good way.

The DVD cover had a large photo of the face of a woman, perhaps taken from a video still of the movie, zoomed in so close it was horribly fuzzy! I grimaced in slight shock and considered… Perhaps the storyline of the movie was fantastic, the actors were top-notch, and the cinematography awe-inspiring. But I would never discover any of this, because of the cover. Because of a bad cover image, I didn’t buy the DVD.

It made me realize this: It’s important to carefully consider how your image is perceived by the public, especially an important element that leads DIRECTLY to sales and the success of your business.

In contrast, if the company who produced the DVD had hired OutRight Communications to design the cover, we would have used a high-quality photo that represented the quality of the production which would in turn attract the consumer to pick up the DVD thus increasing the likelihood of a purchase. At OutRight Communications, we will expertly guide you through any aspect of design, writing and marketing, so you’re ready to get the top-notch results you’re looking for. We ensure you have all the pieces of your puzzle – it’s what we do.
Tanya Kapko

You can view our design samples in our portfolio here:
http://outrightcommunications.com/designportfolio.html

How to Create your own Holiday Greeting cards

2008-12-10T08:00:00.000-08:00

This season you may have thought about the people in your life who you don't get to see often enough, but mean just as much to you as your coworkers, or informal acquaintances. Why spend money on Hallmark during these difficult economic times? You don't necessarily have to be a creative genius to do it yourself. Why not try making your own holiday cards this year?

Here are some tips on how to make your cards as special as they can be.

1. Don't be a perfectionist.
These cards are hand-made and coming straight from a loved one. That already makes them pretty special. With some help from our list of resources, you can be confident that no one is going to laugh at your crude attempts to draw Santa Claus - unless comedy is your goal!

2. Pick a theme
Maybe it's 'family' or maybe it's a religious theme. Whatever it is, try to continue your theme throughout the whole card. Don't try to include every snapshot or every Christmas symbol, or your cards will look cluttered.
Also, you don't necessarily have to use Christmas themes - a theme based on shared interests will mean your cards stay out on the mantelpiece longer!

3. Go Outside
Take your digital camera or camera phone and snap some shots of where you live. Round up the kids and put them in the foreground. Let distant family members see what they're missing.

4. Use some of these sites to help make your cards

Go to DaFont and pick out a cool typeface - it's free!
http://www.dafont.com/theme.php?cat=601

One of the coolest Flash sites on the web is ScrapBlog - where you can create and share online scrapbooks using pre-generated templates and your own graphics.
http://www.scrapblog.com/
You can also print your cards straight from ScrapBlog.

Get some cool holiday icons for spicing up your holiday wishes.
http://www.dafont.com/theme.php?cat=601

Note: these resources are all free, but don't go stealing other people's images without permission! That will definitely put you on Santa's naughty list.

5. Keep it short and sweet
A common holiday tradition is to write about family activities and the current status of each family member. If you're a particularly skilled writer there's no harm in filling a page, but no one will feel like you're Scrooge if you keep it to just a few cheerful lines of plain prose.

6. Print on decent photo paper.
A package of glossy paper will only set you back a few dollars for the average Christmas card run. You should be able to fit a couple of cards on one page - look for the 'pages per sheet'option in your printer options dialogue. You can try 2up or 4up per page.

7. Invest in a paper-cutter.
These run the gamut from very small plastic zips to large wooden blocks with giant cleavers. Whatever your budget, a paper cutter will help you to trim down your cards to the right envelope size and avoid that hasty 'folded sheet of letter paper' look. Watch your fingers!

Creating your own holiday cards is a fun activity that will improve your computer skills, and can be done as a family.

From all of us at OutRight Communications
have a Happy Holiday season!

Why Publicity shouldn't be Overlooked

2008-11-03T13:21:00.000-08:00

Why is publicity the last thing businesses think of when planning their marketing strategies?

Is it because they don’t really know what publicity is?

Publicity is vital for all businesses and should never be an afterthought.

Consider what publicity can do for your company:

- it builds credibility

- it generates interest and gets the word out to the public

- it makes you the expert in your industry

- it creates a buzz and name recognition

- it’s inexpensive for massive exposure of your product or service

With all these bonuses-, how can you NOT afford to make publicity a part of your marketing strategy?

At OutRight Communications, one of the forms of publicity we use consists of booking our clients on radio, TV and getting coverage in magazine and newspapers. Check out a sample of the coverage we've obtained for our clients here and call us to see what we can do for you:

http://www.outrightcommunications.com/services-pressreleases.html

Marketing Plans- Why they will Save You Money

2008-08-12T14:21:00.000-07:00

Have you ever written a marketing plan for your business? And if so, how often do you refer to it?

A marketing plan is a road map for determining the best way to get the word out about your business. They allow you to analyze your target audience, research your competition (and the need for capitalizing on a niche market), show monthly business expenditures, follow timelines and budgets for marketing initiatives, and how to execute the tactics you have in place. After writing a marketing plan, it's easy to see how to leverage your marketing investment with all that you're doing for your business.

Since we specialize in marketing plan development and implementation, we have noticed that many businesses lack solid marketing plans that it's sometimes quite difficult for owners to grow their operations because their objectives and goals are not clearly outlined. All their ideas and plans for their business are in their head, not on paper. Without a comprehensive plan, nothing is thought out and you're basically coasting month to month making impulse decisions. How can you launch a successful campaign if nothing is written down, researched, or planned?

For ultimate business success, be sure to review your plan every 3 months and add to it as needed. Determine how your business has progressed in the past few months and assess whether the items you outlined initially are still applicable. Consider distributing your marketing plan to all the members of your team so they can share in the business vision and mission. If they can visualize your business alongside you, your plans can be realized more easily.

The Tighter the Grip, the Looser the Perspective

2008-07-10T13:35:00.000-07:00

Many businesses have the idea that growing larger is a measure of success. Yet to do that requires that they loosen their control over their company, and many people are reluctant to do so, because they are worried that giving their ‘baby’ to someone else will result in chaos.

This is simply not the case.

It’s so beneficial to step outside of your business and invite new energy and gain a fresh perspective from someone else. You still have control – after all you are the person hiring for the best fit. Are you going to hire the lowest skilled person to help your business grow? I hope not, or you have other problems to address!

The facts are, you can’t expand your business without welcoming change, be it with new staff, machinery, technology, marketing strategies, advertising opportunities or networking events.So loosen the grip on your business and grow!!!

Hosting an Event- Why Should you want one?

2008-06-25T13:33:00.000-07:00

Hosting an event is an opportunity to meet new clients, re-unite current clients with each other, inform an audience about your new products, and gain media coverage for your business.
Recently, Outright Communications hosted the event Sinful Secrets for Business & Books at Chapters on Calgary Trail. It was successful in that it provided information for the audience, generated traffic for the location, and provided business leads for the company.
But when thinking about hosting an event there are many factors you need to consider.
You need to make sure your entire team is on board with all the planning – because they are vital to its success. Planning an event can take months, not weeks and you need to make sure your team is up to the challenge, and also that your budget will allow for incidentals. It’s rare that event can be pulled off without one or two glitches!

Here are some tips if you want to get the word out about your company.

Before the Event
First steps to a successful event include thinking about:
Specific goals that you want to achieve

Why you are having an event?
Who are your intended attendees?
What methods of promotion will you use?
How large of an event/location do you want?
How will the audience benefit? What can you offer?
How will you structure the event? How long are the speaking presentations? What props will you need- projectors, power point or other forms of visuals?
Will the date conflict with other events- and do you have enough time to put everything into place?

Getting the Word Out:
What’s the point of going through the trouble hosting an event if no one shows up? Your company suffers and your credibility flies out the window. The following tips will help to ensure that you aren’t left talking to an empty room.

Seek out sponsors who align with your business. They can send out your company and event information including brochures and Event posters to their client base. Make sure you’ve chosen people who suit your target audience.
Have brochures, business cards, product samples and gift certificates to encourage people to visit your business after the event.
Collect marketing collateral from your sponsors to be used for prize giveaways.
Have a draw for prizes and gift certificates that incorporate your sponsors and your business.
Have ballots that allow the participants to receive more information about your company or future events- by way of email address or phone number.
Post your event on Facebook, Blog, your website, your sponsors’ website and their Blogs.
Send a media invitation to all your local media.
Place your event information onto all the local free event listings on line, in print, and on television.
Hand out postcards to everyone you meet and have them available at the location you are hosting the event at. Give them out at networking events and to all your clients so that they can spread the word.
Invite a client to participate in the event- this shows that you have even more credibility in your business- a real person who has benefited from your expertise.

After the Event

Follow up with the sponsors and location thanking them for participating and telling them the results of the event, and that you hope there will be future opportunities to work with them on other presentations.
Have your company sit down and do a post mortem to analyze the event- did you achieve the goals you set out to achieve? What would you change for next time?
Follow up on any business leads and include offering them specials on products or services to encourage them to work with you.
Take a breath and plan your next one!

In saying that, Outright Communications would like to thank all those that attended their first event- we had a great time and hope you did too.
As a post event special, we are currently offering $50.00 off the purchase of a media kit writing and design package. A Media kit is a necessary component for business building, attracting media coverage, and increases your chance of being on radio and TV! It also assists reporters in the guest selection process. Click here for details:http://www.outrightcommunications.com/media-kit-offer.html

Sinful Secrets Event

2008-05-12T13:30:00.000-07:00

Please join us at this amazing event to benefit the Love Of Reading Fund for needy schools.
Bringing Business owners and Authors together can be a mutually benefical collaboration, and what better way to open the doors to new ideas than by hosting an event to discuss ways to save money and make sales without making the usual mistakes. You’ll benefit from years of insider information on the inner workings of publicity, advertising, design, and publishing by speaking with those in the biz. Helpful tips, reading resources and business direction are all being offered at this free event. Special guest will be Dr. Larry Ohlhauser the author of the Healthy CEO. Presentations will be held at 2:00pm-3:00pm with 10% off all book purchases being donated to the Love of Reading fund until 6:00pm.

Outright Communications and Chapter South Point Presents

2008-05-02T13:27:00.000-07:00

Sinful Secrets of Business & Books
Four mini workshops on publicity, design, publishing and advertising for your business or your new book. These are insider secrets that the average business owner or author don’t know about. These tips can help you make it or break it in the world of business and publishing. You won’t want to miss it! 10% of the proceeds of books sold between 2:00 and 6:00pm will be donated to the love of reading fund for needy schools.

Do You Stand Out Enough?

2008-04-13T13:23:00.000-07:00

In today’s extremely competitive environment, your business design and marketing concepts need to make potential clients stop dead in their tracks. Whether its web design, graphic design, book launches or publicity,your print, radio, and TV advertisements need to scream, “Look at me!” Your website should be so unique that all the visitors will bookmark your site and tell all their friends to check you out!Here are some great ways to stand out from the competition:

Your business cards are prime real estate to display what you do. If you’re a design company for example, develop an artsy card that illustrates your design abilities.
Business signage should be prominent from the street with big fonts and bold colors to make drivers turn their heads as they drive by.
At a trade show run a great contest, give away free samples of your work, have demonstrations of your product and design the booth to be interactive so attendees will be lured in.

Put yourself in your clients’ shoes - would you drop what you’re doing to take a second glance at your own marketing material? Every marketing initiative you implement must yield great results - so grab the attention of your target audience today through amazing branding, website design, web pages, and advertisements.

Know When To Walk Away from Time Wasting Customers

2008-04-11T13:24:00.000-07:00

I recently attended a marketing networking group and one of the ladies I was chatting with brought up the subject of a customer that she felt was high maintenance and took up way too much of her time. It prompted me to think about whether business owners even know what the signs for spotting such a customer are, and what to do when that kind of situation arises. The subject is very open to interpretation depending on what kind of business you run.

The first year or two in operation business owners are eager to take on any new customers that come their way - no matter what the consequences. There is little thought given to who they are, or their business ethics. Having new customers flock to your business and improving your bottom line is great, but what you may find is that the time and money required to satisfy and service these high maintenance individuals is not always worth it. You can’t take on everyone as a customer because not all people are a good fit for your business. In discussing the subject with several business owners, here are some agreed upon signs to consider when deciding whether it’s time to move on from an established or potential customer:

When they refer to another companies’ price for services, while bringing up their objections with working with you, after you’ve addressed all their concerns- it’s time to move on.
It takes an unusually long time to close the sale with them
When all the customer cares about is price and nothing else
Once you begin working with them, they request extra advice that is outside the realm of your staff roles and services offered. They also expect free tutorials and request free hourly updates.
The customer complains about the work your business does for them - but they keep coming back to work with you!

Sometimes owners automatically assume these types of people may be their top paying customer just because they take so much of their time, when in fact, they don’t even fit into this category. Be sure to have a good look at your sales numbers to see who your top paying customer is and stick to focusing your energy and wonderful service on these people.

I spoke with business owners from Edmonton and Calgary, and all of them agreed that when you get a gut instinct about a person, it ends up being the best choice to follow that feeling. Gently inform your established or potential client that you are not sure that your company is the right fit for them and refer them to another organization that may be more suited to help them out. If you have nothing to gain from working with these people – then make the decision to move on- you won’t regret it!

No- You Can't do Everything by Yourself

2008-03-04T13:22:00.000-08:00

When you start your business, your passions take over and you are eager to take care of everything yourself. But as time goes on you realize you are losing yourself in the everyday operational aspects and the fun you had in the beginning is gone.

What seemed easy in the beginning can sometimes become overwhelming. It’s a common misconception that business owners can actually execute all their business activities themselves. As much as you would like to think you are an expert at every aspect of your business, you cannot do it all. Consider all the aspects of your business. Are you really an expert at marketing, webpage design, human resources, management, accounting, finances, advertising, design, creative writing, copywriting, and public media relations? I’m guessing if you are honest with yourself then the answer is, “well I know a lot of those things, but not all of them.”

With all the stress, time, and capital it takes to learn all of these business operations, you are taking the risk of producing below par work and frankly, you may end up becoming disinterested in your own business. You started your business because you have a passion for it. So how then do you avoid this mistake? Outsource!

By hiring competent team members to assist in the areas you are weaker in, you’ll have better results and people to bounce ideas off about the direction of your business. Don’t learn the hard way. If you aren’t strong in every aspect of your business, or lack the resources needed to allocate a solid marketing strategy or brand – call us. We are the experts in marketing, book publicity, advertising and design. Now stop trying to do everything yourself!

Admit it- Everybody Wants to Be Famous

2008-02-07T13:09:00.000-08:00

As a PR firm that specializes in placing clients in the spotlight by booking media interviews, and book publicity, I know clients need to get the word out about their businesses. I’ve realized however, that after I book them on one or two interviews, they want more. They want to keep using the media as their forum.Why?Is it because they love attention? Did they feel famous? What is it about being in the public eye that brings out the star in everyone?

I’m reminded of a great quote by Joseph Barbera- “Publicity…you want it, you need it, you crave it, and you’re scared as hell when it stops.”No one can escape the tabloids in the supermarket check out line. As much as we would like not to admit it, being famous has an alluring quality that just can’t be explained.We are bombarded with media and publicity as soon as we get up in the morning- the radio, the television, the newspaper- it is everywhere, and people will go to great lengths to hear their name mentioned hoping that the world will respond.In fact, there is a strange trend now with people writing their obituaries or even their own quotes to put on their gravestones, just to make sure they are remembered in the right light.I don’t want to die in order to be remembered - do you?Why not feel accepted and interesting to others now. Think about Publicity , Marketing, Advertising, and then think about making your mark today. Get the word out about you and your company. And if you need to know how, then give us a call!~ Crystal Dallner

Crystal Dallner, Media and Publicity Expert, is the founder of Outright Communications, a cost-effective marketing and design firm that offers Publicist services. Contact us today for all your Design, Marketing and Book Publicity needs and we’ll help get your message out. Right.
http://www.outrightcommunications.com/