Inspiration Injection

We’ve all been there.

This nagging project is on your task list, yet you are STILL looking at that blank screen or page with no ideas in sight. Sure, a brilliant idea MAY pop into your head at 3 a.m. – but deadlines can’t always wait!

Here are some techniques to spark creative ideas, ready for when YOU need them:

• Brainstorm without boundaries. Sketch ideas. Let your mind wander to extremes, and write everything that comes to mind – good, bad or ugly. Sometimes even a bad idea can be the catalyst to a GREAT idea.
• Take a mind-vacation. Like the watched pot that never boils, great concepts often can’t be forced. Take a break. Call a friend to chat about her day, bake a cake, work on another project, go for a walk on the beach, … Take your mind off the task at hand by working on something completely unrelated, and the solution may pop out at you!
• Adjust your perspective. After a break, take a fresh look at the project. Putting yourself in the shoes of someone perceiving it for the first time can often shed new light on it. What does the new perspective show you?

Now, tackle that project!

OutRight Communications is a marketing, design and PR firm that can skillfully craft your public image. Our team works together to ensure that your message is delivered to the public, whatever your message may be. We specialize in long term image crafting, publicity, web & graphic design, press releases & media interviews, author services & book publicity, media buys, and creative writing. Get in touch today to solve your media problems!

The right space to create

Whether you are in an office setting, or setting up shop at home, having the right space to create is incredibly important. You might not think that when you are setting up your computer and desk that it is going to make much of a difference in your productivity, but it is amazing how your work can be affected by the placement of a monitor or laptop- especially if they are in the wrong places.

You don't have to be a believer in Feng Shui to realize that facing a window is much nicer than facing a wall. At OutRight Communications, our business is built on opening the creative mind to all kinds of stimuli, and if the space we are in doesn't help us write and design- then we don't have a business!!

So take a little time to really think out your floor plan and how you want your business to run. Simple things like making a change to a wireless keyboard and mouse so you feel less constricted is one way to feel a little more freedom from your computer. Placing plants (real or fake) around you, or having a favourite inspirational poem in front of you can keep you focused and energized to work.

And most of all- don't eat your lunch at your desk!! Resist the temptation to work on your lunch break. You need that time to step back and out of your work- both your brain and body will thank you!


OutRight Communications is a marketing, design and PR firm that can skillfully craft your public image. Our team works together to ensure that your message is delivered to the public, whatever your message may be. We specialize in long term image crafting, publicity, web & graphic design, press releases & media interviews, author services & book publicity, media buys, and creative writing. Get in touch today to solve your media problems!