Auxiliary Revenue for your Business

Have you ever considered writing a book, an e-book, recording an audio cd or hosting a tele-course? How about giving speaking presentations about the topics your business offers?

Even though you are in business to sell products or services, have you thought about alternative ways to generate auxiliary revenue?

Having a product that is an extension of your current business can be very lucrative. It is also another way to get out in the public, without requiring extensive work. At least after the initial creation of the products are mapped out. Just by simply adding them to your shopping cart on your website can generate interest and make it easy for prospective clients to see all the products you produce. You can then ring in the sales while you’re sleeping!

So come on – make a list right now of all the possible products that you can develop today and start making more money!

OutRight Communications is a marketing, design and PR firm that can skillfully craft your public image. Our team works together to ensure that your message is delivered to the public, whatever your message may be. We specialize in long term image crafting, publicity, web & graphic design, press releases & media interviews, author services & book publicity, media buys, and creative writing. Get in touch today to solve your media problems!

What to look for in a Book Editor

They say that you will either love or hate your book editor, but regardless of what you feel, you need to work with one. That editor can be a freelance editor, an agent, someone who works for a publishing house or a writer in residence. Editing requires a variety of skills and knowledge to keep up with the latest trends and house styles that are offered, but no one can really pin down what might make one editor better than another. Similar to the creative writing process, the end result comes down to your personal relationship with that editor and what your goals are.

Whatever you write, it is really important to have someone edit or critique your work. You need to develop a thick skin and learn to take the criticism. You don't always have to agree with their comments, but you must try to separate yourself from your personal and emotional ties to the project and be open minded to change. Another set of eyes can make the difference between publication and your work sitting in a drawer somewhere.

At Outright Communications our editors not only work on book manuscripts, we also edit resumes and curriculum vitae, ad copy, web copy, media and speaker kits, press releases, press pitches, brochures, and marketing and publicity plans.

We have the patience, a high capacity for detail, and the inspiration it takes to complete projects on time and to the client's specifications.

Working on book manuscripts is exciting for us because we build a relationship with the author and we get to play a hand in the final outcome of someones imagination. If you have a manuscript that you would like us to look at, by all means give us a call- it is a solid investment!

Whatever your project might be- small or big- give us a call 780-406-8045


OutRight Communications is a marketing, design and PR firm that can skillfully craft your public image. Our team works together to ensure that your message is delivered to the public, whatever your message may be. We specialize in long term image crafting, publicity, web & graphic design, press releases & media interviews, author services & book publicity, media buys, and creative writing. Get in touch today to solve your media problems!

New Facebook Page!

Check out OutRight Communications at our new Facebook page for all the up to minute marketing and design news. Add us as a friend and be the first to hear about our great events and workshops!

The Perils of Self Publishing

At OutRight Communications we receive a phone call every few days from someone who has self published a book, placed them in a few stores on consignment, sold a few through the internet, and who have even done book signings, only to see sales stall and publicity come to a standstill.

Unfortunately, the majority of self-published authors call us after they have already invested thousands of dollars in printing costs, so their frame of mind is usually one of panic, not practicality.

At OutRight Communications we strive to help all authors, however there are some important things you need to know about self publishing:

1. If you went ahead and published without a marketing or publicity plan- you need one ( we can help you with that)

2. If you are having problems with trying to find a distributor that will take a single title there are alternatives ( we can guide you in this process)

3. The book selling pattern is much like climbing a mountain- you go up it strongly, hang out a little at the top, then slowly make your way down to level sales. This is in all aspects of publishing but how long you stay at the top will depend on the direction you've chosen with your publication ( we can help you here)

4. We cannot lower the costs you've incurred, however we can give you solutions and suggestions on how to avoid making further marketing errors.

At OutRight Communications we want authors to succeed in their ventures. Give us a call today to find out how.

780-406-8045


OutRight Communications is a marketing, design and PR firm that can skillfully craft your public image. Our team works together to ensure that your message is delivered to the public, whatever your message may be. We specialize in long term image crafting, publicity, web & graphic design, press releases & media interviews, author services & book publicity, media buys, and creative writing. Get in touch today to solve your media problems!

Google changes Publishing

Keeping up with the world of books is tough enough without some class action suit pushing traditional publishing into digital space. The effect of a new settlement with Google will essentially change the rules of copyright between the company and publishers and authors across the world. This lawsuit brought against Google in 2005 by the American Authors Guild, book authors and several American publishers was settled this week- and the ramifications are going to mean some reading up on the world of book publishing and book promotion!
( For the complete story please check out Grace Westcott's article in the Globe and Mail on Googleopoly- Feb 21, 2009)

So what does this mean for the average author? Well if your book was digitized before May 5 , 2009- with a U.S copyright which includes Canadians your check might soon be in the mail after you fill in all the paperwork- and there is alot so don't waste time!

In regards to promotion, after all of the dust settles it will change publishing, but the overall approach to book publicity will simply have to adjust to the new rules. If every consumer might be able to preview parts of books free of charge, or view them with a small purchase- or worse- be able to cut and paste parts of books to wherever you want. That might actually help book publicity. The new database that Google is offering is staggering and all book promoters are going to have to do their homework to keep up with the implications of this new massive digitization of books.

Of course the publicists at OutRight Communications are always on top of these groundbreaking decisions- so stay tuned for the latest news- and sign up for our e-zine!

Kindle 2 Ignites Questions about Book Publicity

Even though Amazon's new wireless reading device Kindle 2 won't be available to Canadians for awhile, how do book promoters keep audiences interested in their authors hard copies?

Kindle 2 and other wireless readers like Cybook are just the latest products in the e- book revolution that are changing the way books are being read.

There is something a bit strange about having to recharge a book, and there are benefits to certain segments of society, but it does present challenges for book promotion and publicity. Now it's just not a question of putting your book on the shelf, how can you publicize a book when it's wedged in between the newspapers, blogs, and magazines on the Kindle 2?
At OutRight Communications, we understand that the face of publishing is changing and that the old marketing plans and tricks of the trade are becoming as outdated as quickly as the paper they were printed on.

Authors now need to look to new ways to promote their books with viral campaigns and more unconventional methods to get people to download their work and keep coming back for more. That is if you can even be chosen to have a place amidst the New York Bestsellers. Mid list authors are the ones who will pay a price for this movement in technology.

Hiring a book publicist who understands the industry and who can focus on one book at a time is going to be a necessity. It will also free up time from researching the most effective publicity methods to use.Letting a publicist do that work will mean that they also have the resources and connections to come up with the right way to market the product.

If you are interested in discussing what might work for you, our book publicity services include a non-fiction literary agent, and book publicist services, book tours, booksigning and launch coordination with bookstores. We also offer unique insight to the world of e-books on the internet.

OutRight Communications Sponsor of the Get Publishing Conference 2009

OutRight Communications is proud to be a sponsor of this years Get Publishing Conference 2009! We are also presenting an interactive session called How to Market your Book: You've written a book- now what?

Hear directly from our marketing and design experts on ways to maximize your books potential. Our panelists will answer your questions about finding an agent/publisher and marketing your book, showcase winning book strategies; and we will specifically to five randomly chosen proposals.
For a chance to be one of the five, send a one page book proposal or marketing plan to info@outrightcommunications.com


At our workshop you'll receive valuable tips and and discover dos and dont's for making your book a lucrative venture.

We are looking forward to seeing and meeting all the wonderful writers and publishers that Edmonton has to offer!