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Friday, September 11, 2009

3 Costly mistakes to Avoid when choosing a Marketing Firm

1. Don't sign up with the first firm you find on the Internet. Shop around. See what's out there and make sure that you find one that is going to fit your business. Make a decision based on their interest in you and your product and which firm will be able to help you grow. Also make sure that they will fit your budget.

2. Don't base your choice solely on price- cheaper doesn't mean better. If you have a low budget, consider choosing a firm that focuses just on publicity and PR methods to get the word out about your business. Don't choose one where advertising is their main suggestions. That will cost you!

3. See if the firm you choose is interested in working with you for the long haul. Find one that will not only tell you the best way to expand your business, but one who will implement it as well. New strategies should be part of their monthly commitment to you!

It's important that both parties work well together to achieve all the goals needed. Choose wisely and get the best return on investment you can!