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Tuesday, March 24, 2009

Auxiliary Revenue for your Business

Have you ever considered writing a book, an e-book, recording an audio cd or hosting a tele-course? How about giving speaking presentations about the topics your business offers?

Even though you are in business to sell products or services, have you thought about alternative ways to generate auxiliary revenue?

Having a product that is an extension of your current business can be very lucrative. It is also another way to get out in the public, without requiring extensive work. At least after the initial creation of the products are mapped out. Just by simply adding them to your shopping cart on your website can generate interest and make it easy for prospective clients to see all the products you produce. You can then ring in the sales while you’re sleeping!

So come on – make a list right now of all the possible products that you can develop today and start making more money!



OutRight Communications is a marketing, design and PR firm that can skillfully craft your public image. Our team works together to ensure that your message is delivered to the public, whatever your message may be. We specialize in long term image crafting, publicity, web & graphic design, press releases & media interviews, author services & book publicity, media buys, and creative writing. Get in touch today to solve your media problems!


Wednesday, March 18, 2009

What to look for in a Book Editor

They say that you will either love or hate your book editor, but regardless of what you feel, you need to work with one. That editor can be a freelance editor, an agent, someone who works for a publishing house or a writer in residence. Editing requires a variety of skills and knowledge to keep up with the latest trends and house styles that are offered, but no one can really pin down what might make one editor better than another. Similar to the creative writing process, the end result comes down to your personal relationship with that editor and what your goals are.

Whatever you write, it is really important to have someone edit or critique your work. You need to develop a thick skin and learn to take the criticism. You don't always have to agree with their comments, but you must try to separate yourself from your personal and emotional ties to the project and be open minded to change. Another set of eyes can make the difference between publication and your work sitting in a drawer somewhere.

At Outright Communications our editors not only work on book manuscripts, we also edit resumes and curriculum vitae, ad copy, web copy, media and speaker kits, press releases, press pitches, brochures, and marketing and publicity plans.

We have the patience, a high capacity for detail, and the inspiration it takes to complete projects on time and to the client's specifications.

Working on book manuscripts is exciting for us because we build a relationship with the author and we get to play a hand in the final outcome of someones imagination. If you have a manuscript that you would like us to look at, by all means give us a call- it is a solid investment!

Whatever your project might be- small or big- give us a call 780-406-8045


OutRight Communications is a marketing, design and PR firm that can skillfully craft your public image. Our team works together to ensure that your message is delivered to the public, whatever your message may be. We specialize in long term image crafting, publicity, web & graphic design, press releases & media interviews, author services & book publicity, media buys, and creative writing. Get in touch today to solve your media problems!

Thursday, March 12, 2009

New Facebook Page!

Check out OutRight Communications at our new Facebook page for all the up to minute marketing and design news. Add us as a friend and be the first to hear about our great events and workshops!

Thursday, March 5, 2009

The Perils of Self Publishing


At OutRight Communications we receive a phone call every few days from someone who has self published a book, placed them in a few stores on consignment, sold a few through the internet, and who have even done book signings, only to see sales stall and publicity come to a standstill.


Unfortunately, the majority of self-published authors call us after they have already invested thousands of dollars in printing costs, so their frame of mind is usually one of panic, not practicality.


At OutRight Communications we strive to help all authors, however there are some important things you need to know about self publishing:


1. If you went ahead and published without a marketing or publicity plan- you need one ( we can help you with that)

2. If you are having problems with trying to find a distributor that will take a single title there are alternatives ( we can guide you in this process)

3. The book selling pattern is much like climbing a mountain- you go up it strongly, hang out a little at the top, then slowly make your way down to level sales. This is in all aspects of publishing but how long you stay at the top will depend on the direction you've chosen with your publication ( we can help you here)

4. We cannot lower the costs you've incurred, however we can give you solutions and suggestions on how to avoid making further marketing errors.


At OutRight Communications we want authors to succeed in their ventures. Give us a call today to find out how.

780-406-8045


OutRight Communications is a marketing, design and PR firm that can skillfully craft your public image. Our team works together to ensure that your message is delivered to the public, whatever your message may be. We specialize in long term image crafting, publicity, web & graphic design, press releases & media interviews, author services & book publicity, media buys, and creative writing. Get in touch today to solve your media problems!