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Thursday, March 5, 2009

The Perils of Self Publishing

At OutRight Communications we receive a phone call every few days from someone who has self published a book, placed them in a few stores on consignment, sold a few through the internet, and who have even done book signings, only to see sales stall and publicity come to a standstill.

Unfortunately, the majority of self-published authors call us after they have already invested thousands of dollars in printing costs, so their frame of mind is usually one of panic, not practicality.

At OutRight Communications we strive to help all authors, however there are some important things you need to know about self publishing:

1. If you went ahead and published without a marketing or publicity plan- you need one ( we can help you with that)

2. If you are having problems with trying to find a distributor that will take a single title there are alternatives ( we can guide you in this process)

3. The book selling pattern is much like climbing a mountain- you go up it strongly, hang out a little at the top, then slowly make your way down to level sales. This is in all aspects of publishing but how long you stay at the top will depend on the direction you've chosen with your publication ( we can help you here)

4. We cannot lower the costs you've incurred, however we can give you solutions and suggestions on how to avoid making further marketing errors.

At OutRight Communications we want authors to succeed in their ventures. Give us a call today to find out how.


OutRight Communications is a marketing, design and PR firm that can skillfully craft your public image. Our team works together to ensure that your message is delivered to the public, whatever your message may be. We specialize in long term image crafting, publicity, web & graphic design, press releases & media interviews, author services & book publicity, media buys, and creative writing. Get in touch today to solve your media problems!

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