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Monday, November 3, 2008

Why Publicity shouldn't be Overlooked

Why is publicity the last thing businesses think of when planning their marketing strategies?

Is it because they don’t really know what publicity is?

Publicity is vital for all businesses and should never be an afterthought.

Consider what publicity can do for your company:

- it builds credibility

- it generates interest and gets the word out to the public

- it makes you the expert in your industry

- it creates a buzz and name recognition

- it’s inexpensive for massive exposure of your product or service

With all these bonuses-, how can you NOT afford to make publicity a part of your marketing strategy?

At OutRight Communications, one of the forms of publicity we use consists of booking our clients on radio, TV and getting coverage in magazine and newspapers. Check out a sample of the coverage we've obtained for our clients here and call us to see what we can do for you:


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