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Friday, December 19, 2008

Missing a Piece of your Marketing Puzzle

Missing a piece of your marketing puzzle?
It’s not a stretch to say the marketplace today is tough, and you need to stand out from the clutter… What if the factor that made you memorable was something NEGATIVE? Is that a good thing or bad?

As Creative Director for OutRight Communications, I’m always on the lookout for something that catches my eye. On the hunt for a new DVD yesterday, I was flipping through a bin of movies, and came upon one that instantly caught my eye – but not in a good way.

The DVD cover had a large photo of the face of a woman, perhaps taken from a video still of the movie, zoomed in so close it was horribly fuzzy! I grimaced in slight shock and considered… Perhaps the storyline of the movie was fantastic, the actors were top-notch, and the cinematography awe-inspiring. But I would never discover any of this, because of the cover. Because of a bad cover image, I didn’t buy the DVD.

It made me realize this: It’s important to carefully consider how your image is perceived by the public, especially an important element that leads DIRECTLY to sales and the success of your business.

In contrast, if the company who produced the DVD had hired OutRight Communications to design the cover, we would have used a high-quality photo that represented the quality of the production which would in turn attract the consumer to pick up the DVD thus increasing the likelihood of a purchase. At OutRight Communications, we will expertly guide you through any aspect of design, writing and marketing, so you’re ready to get the top-notch results you’re looking for. We ensure you have all the pieces of your puzzle – it’s what we do.
Tanya Kapko

You can view our design samples in our portfolio here:

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