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Friday, February 6, 2009

Book Expo Closes- Pressure on Authors to Promote their books Rises

Book Expo Closes- Pressure on Authors to Promote their books Rises

With the closing of Toronto's Book Expo Canada by Reed Exhibitions, the pressure is on the authors for book promotion.
With so many books and only a handful of book publicists at each of the large traditional publishers,authors are now looking for alternative ways to get the word out about their product.

Many Traditional book trade shows are now in jeopardy as publishers downsize to pull the focus on their own literary events, and smaller book publishers are feeling the pinch in their marketing budgets.

That's where OutRight Communications can fill the gap. By outsourcing book publicity to our company, publishers and authors can benefit by receiving individualized attention to their books.
OutRight Communications is now offering the most complete author services in Canada from manuscript development to editing to putting a deal on the table with a publisher.
Not only that, but we offer a personal book publicist, full book promotion, the booking of tours, and we'll even drive the author to their book signings!

With venues like the Toronto Book Expo closing- authors are going to need to take a really close look at their marketing plans to ensure that their book doesn't die on the shelf.

Check out our new services including our partnership with a non-fiction literary agent!!

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