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Thursday, February 19, 2009

Kindle 2 Ignites Questions about Book Publicity

Even though Amazon's new wireless reading device Kindle 2 won't be available to Canadians for awhile, how do book promoters keep audiences interested in their authors hard copies?

Kindle 2 and other wireless readers like Cybook are just the latest products in the e- book revolution that are changing the way books are being read.

There is something a bit strange about having to recharge a book, and there are benefits to certain segments of society, but it does present challenges for book promotion and publicity. Now it's just not a question of putting your book on the shelf, how can you publicize a book when it's wedged in between the newspapers, blogs, and magazines on the Kindle 2?
At OutRight Communications, we understand that the face of publishing is changing and that the old marketing plans and tricks of the trade are becoming as outdated as quickly as the paper they were printed on.

Authors now need to look to new ways to promote their books with viral campaigns and more unconventional methods to get people to download their work and keep coming back for more. That is if you can even be chosen to have a place amidst the New York Bestsellers. Mid list authors are the ones who will pay a price for this movement in technology.

Hiring a book publicist who understands the industry and who can focus on one book at a time is going to be a necessity. It will also free up time from researching the most effective publicity methods to use.Letting a publicist do that work will mean that they also have the resources and connections to come up with the right way to market the product.

If you are interested in discussing what might work for you, our book publicity services include a non-fiction literary agent, and book publicist services, book tours, booksigning and launch coordination with bookstores. We also offer unique insight to the world of e-books on the internet.

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