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Tuesday, May 26, 2009

What do you mean growth doesn't last forever?

Everyone who has had their doors open over the last 5 years has felt the great joy of expanding and growing their business. Unfortunately, due to no fault of your own, that growth has likely stopped. But, instead of passively blaming greedy Wall Street suits while allowing your business to stagnate, take advantage of the down turn. Many great leaders have spoken of turning an obstacle into an advantage and now it's your turn to do just that.
  • Take this time to re-set the foundation of your business. If you overstretched yourself during the boom years, take this time to re-establish yourself around your home base.
  • Get market research done to ensure your ads are reaching your target market.
  • Re-connect with your best customers; establish a relationship that will help both of you prepare for sustained growth.
  • Take this time to make sure your business is running as efficiently as possible.
  • Design new ways to distribute, manage, or create your product.
  • If the days at work aren't as busy as they used to be, take advantage of the slow times by networking with others in the field, fix bridges you may have burnt in mad attempts to get that order filled during the boom.
  • Create and establish a public image that ensures your phone will never stop ringing, boom or bust.

You couldn't do those things doing the boom, but you sure can now. A recession is not the end of the world. It's an opportunity to re-set your business for growth in the years to come.

OutRight Communications is a marketing, design and PR firm that can skillfully craft your public image. Our team works together to ensure that your message is delivered to the public, whatever your message may be. We specialize in long term image crafting, publicity, web & graphic design, press releases & media interviews, author services & book publicity, media buys, and creative writing. Get in touch today to solve your media problems!

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