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Thursday, June 11, 2009

What we're reading

As a follow up to our previous post on Staying Ahead of the Curve, here’s a list of what I’m currently reading to do just that:

The Strategy Paradox by Michael E. Raynor

An excellent book, although very dry at times, about how companies should be planning for the future. Filled with information for all levels of management and employee, it’s a great read if you want to know how to plan for the future. The key point is that what makes a business successful, its innovation, risk-taking and going against the status quo, is the same qualities we find in unsuccessful businesses. Shows us how to balance risk taking and mediocrity so we end up producing the mp3 player instead of the mini-disk player while giving you ways to avoid this.

Small is the New Big by Seth Godin

A nice collection of musing by the godfather of digital marketing. Filled with blog posts, Seth covers many issues, some important, some not on marketing and running a business. Not a cover to cover read, but a great book to have handy for some tidy inspiration

Theodore Rex by Edmund Morris

Re-reading my favorite book on one of my favorite Presidents. Morris spins this biography to the point where you’d swear you were reading a fictional tale. And you have to love how Roosevalt is the last president to ever knife a cougar to death. He was also the inspiration for teddy bears. All in all, it’s a great book to learn some history and the writing style is simply incredible for a biography.

Pygmy by Chuck Palahnuik

Following in the lines of many incredibly different books, Pygmy doesn’t disappoint. Written in a very, very strange manner, Pygmy is a fun read once you get used to the wordings. Another great book by Chuck.

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